FACEBOOK: Acute Respiratory Distress Syndrome (ARDS) is a life threatening condition that occurs when fluid suddenly fills the air sacs in your lungs causing total lung failure. Over 200,000 Americans are diagnosed each year and once it strikes it’s nearly impossible to stop. Nearly half will die. Until recently if you asked “When will there be more hope?”, the answer has been “Don’t hold your breath.” But finally there is news worth holding your breath for as research is unraveling the mysteries of ARDS and promising new treatments and drugs are on the way.
This is a concept for a book detailing the story of the longest drought in sports history.
If faith is the belief in things unseen, Cub fans have been the most faithful fans on the planet. “The Wait” is our way to pay homage to these great fans and arguably the greatest sports love story of all time. With their eternal optimism, always hoping against hope, we celebrate fans of the lovable losers and their early Christmas present on November 2, 2016.
It’s true. Something as common as the flu can lead to something deadly, Acute Respiratory Distress Syndrome. That’s why the ARDS Foundation is encouraging you to protect yourself and lower your risk of getting the flu. Wash your hands often. Drink plenty of liquids. Get enough sleep. And get a flu shot.
"Now what? another ad that doesn't interest me?"
That's what the youth market told us. So we avoided doing traditional advertising. We created an interactive website where we could meet them on their terms. nowwhat.com.
nowwhat.com was a website they could interact with and learn about insurance in a fun and interesting way. There was no traditional advertising. Just non-branded print, television and radio advertising that directed them to the website. It changed the perception of State Farm and had a 17% increase in sales.
When life changes it is a good time to be thinking about updates to your insurance policy. Adding that extra seat to the car is a life changing moment we all remember.
How do you do price comparison and make it different than everybody else? We found out that moving in together offered that opportunity. Marriage is tough enough so it's great when some issues resolve themselves.
The Davenport North American Open was one of the top ten PSA (Professional Squash Association) events in the world attracting the top 25 PSA players.
The iconic posters that I created for the tournaments, 2011-13 have been sold around the world. The 2012 poster appeared on the cover of Squash Magazine with a story about how I developed the posters. Squash clubs around the world have asked me to reproduce the posters on the walls of their clubs. The posters were the key imagery for all of the promotional work and design work done for the tournaments. Videos, programs, stadium posters and other promotional pieces were all designed around the posters. It was a total promotional package for the DNAO. I was also the official photographer of the 2013 DNAO.
"You can't tell a player without a ...nick name card."
In the case of the North American Open it was certainly true. Bringing twenty five of the world's top squash players to Richmond was a great idea but unknown to most of the audience. Most players were from Egypt, England, France and Germany. No familiar faces or names. We thought it would be a good idea to try to put a name to a face. So we used their nick names and created some posters and playing cards. A large banner hung in the stadium and individual cards were found all over the stadium.
When doing comparison advertising you never want to ask a question unless you are sure of the answer.
March is pure madness when it comes to basketball and if you want to connect with that crowd you have to be just as crazy about March.
State Farm is a proud sponsor of the NCAA tournament and those games were now being broadcast online all day long. Fans could watch any game they wanted at any time of the day. It's March Madness and it okay to encourage people to blow off work and enjoy the basketball games on their work computers. We created these do not disturb ads for fans who might find them useful when watching a game.
Our March Madness banners ran outside of the stadium and as online banners to set the tone of the basketball season.
How do you deal with serious medical issues with kids? At some point we all asked ourselves what we wanted to do in life and what we didn't want to be doing. That opened the door to issues of the day.
Football, the all American sporting event. State Farm, the all American insurance company. Sounds like a perfect match to me.
How do you make a silk purse out of a sow's ear?
A good friend of mine wanted to create a product to sell at the JDRF auction. He had this guitar and access to performers who he thought would sign the guitar for the JDRF auction. The only problem is how does he authenticate the signatures for a potential buyer.
The answer was to photograph the act of signing the guitar. Put a story together of how you got to the performer for the signature and put it all together in a book that is part of the guitar package.
It turns out that the $600 guitar and signing book became a $10.000 donation to JDRF. Way to go, Rick.