March is pure madness when it comes to basketball and if you want to connect with that crowd you have to be just as crazy about March.
State Farm is a proud sponsor of the NCAA tournament and those games were now being broadcast online all day long. Fans could watch any game they wanted at any time of the day. It's March Madness and it okay to encourage people to blow off work and enjoy the basketball games on their work computers. We created these do not disturb ads for fans who might find them useful when watching a game.
Our March Madness banners ran outside of the stadium and as online banners to set the tone of the basketball season.