AIRBORN INC
How do you make a silk purse out of a sow's ear?
Autographs.
A good friend of mine wanted to create a product to sell at the JDRF auction. He had this guitar and access to performers who he thought would sign the guitar for the JDRF auction. The only problem is how does he authenticate the signatures for a potential buyer.
The answer was to photograph the act of signing the guitar. Put a story together of how you got to the performer for the signature and put it all together in a book that is part of the guitar package.
It turns out that the $600 guitar and signing book became a $10.000 donation to JDRF. Way to go, Rick.