AIRBORN INC
Joy Scott is a luxury hat designer in London, England.
During the Covid pandemic, face masks became essential attire. Every day, we encountered messages imploring us to wear face coverings.
Responding to the moment, British hat designer, Joy Scott created a collection of fashionable 4-ply face masks.
Using language often seen in PSA’s, Airborn & Partners helped the brand playfully sound the alarm on a new crisis. The rise of unsightly face masks.
These Gifs were featured in social media posts and in a Holiday email campaign.