Nicknames / DNAO EVENT PROMOTION

"You can't tell a player without a ...nick name card."

In the case of the North American Open it was certainly true. Bringing twenty five of the world's top squash players to Richmond was a great idea but unknown to most of the audience. Most players were from Egypt, England, France and Germany. No familiar faces or names. We thought it would be a good idea to try to put a name to a face. So we used their nick names and created some posters and playing cards. A large banner hung in the stadium and individual cards were found all over the stadium.